The overall littering rate for cigarette butts is 65% while a massive 85% of butts are littered on the ground.

A collaboration with Greentray, made it possible to generate a cleaner and greener environment by

creating an interactive way to rid yourself of your cigarette butts.

Knowing that old habits die hard, we made an innovative underground ashtray, which also includes two 

digital screens for advertisement and an inner mechanism to dispose of the discarded cigarettes.